attract or influence others. For the fifth edition, Amy de la Haye, former Curator of Twentieth

This is the 14th edition of 'Marketing Management' which preserves the strengths of previous

practical examples. This edition reflects how communication techniques have responded to the electronic age

This new edition provides up-to-date industry information, reflecting the changes in security that

, thoroughly revised, recalculated and reimagined for this new edition.

edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts

illustrated guide! Extremely popular in its first edition, it now includes information about the latest

contributions to this edition include those by Alexander Alberro, Claire Bishop, T.J. Demos, Anthony Downey

Comprehensively revised and updated, this edition provides a critical introduction to the study and

, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an

business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth

edition presents a coherent explanation for how 'globalisation' took root in the public discourse and how