The perceptions of the brand voodoo within the South African youth market

Do consumers purchase their perfume according to packaging or is it according to other factors?

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

The effectiveness of co-branding between the Sharks and Mr Price

Brand leadership : the influence of MXit on teenagers

Does the media impact on image consciousness and sexuality amongst tween girls

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

Has the cork become a Kroc?

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Multicultural brand communication : a look at the South African 'diamond' markets

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations