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1. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in
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2. 
Cover image for Management : principles and practices for tomorrow's leaders
by 
Dessler, Gary, 1942-
Format: 
Books
Publication Date 
2004
Excerpt: 
Management : principles and practices for tomorrow's leaders / Dessler, Gary, 1942-
Available: Copies:
3. 
Cover image for Global and transnational business : strategy and management
by 
Stonehouse, George.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Global and transnational business : strategy and management / Stonehouse, George.
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4. 
Cover image for Strategy : winning in the marketplace : core concepts, analytical tools, cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2004
Excerpt: 
Conglomerate corporations -- Management.
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5. 
Cover image for Strategic marketing problems : cases and comments
by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategic marketing problems : cases and comments / Kerin, Roger A.
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6. 
Cover image for International marketing
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
Chopsticks Exports -- pt. 3: Global marketing management: Global strategic planning -- Global market
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10. 
Cover image for A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
A framework for marketing management / Kotler, Philip.
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by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
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12. 
Cover image for Rethinking corporate security in the post-9/11 era
by 
Dalton, Dennis R.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic Approach -- 4. The Corporate Security Manager As Organizational Strategic Planner -- 5. The Call
Available: Copies:
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