people use the web -- Help them embrace content as an asset -- Use content strategy as a wedge -- Start

reporting process. This book also highlights how people, business and resources collaborate in a business

-- Business buyers are also emotional -- It's difficult to be logical -- Knowing what people really want

Building a Brand -- Brand Resonance Pyramid -- Consumer-based brand equity -- Brand equity in a business-to-business

Engagement marketing : how small business wins in a socially connected world / Goodman, Gail F

Business enterprises -- Computer networks.

BUSINESS & ECONOMICS -- Marketing -- General.

development: tracking results -- Entrepreneurship -- New business simulation model -- An entrepreneurial

excel at the "people side of business" by pursuing excellence at every level."--Publisher's website.

Business -- Data processing.

Small business -- South Africa -- Management.

. People have always done business with people they know, like, and trust. That's the essence of