Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor

Consumers -- Research.

Research methods for counseling : an introduction / Wright, Robert J., 1945-

Evaluation research (Social action programs)

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.

success. This first section shows how to research products, understand consumer behavior, analyze

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Young adult consumers.

inspire future research. The main themes covered include consumer theory, the theory of the firm, the

Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.