Advertising in the digital age : theories & practices / Yesiloglu, Sevil, author.

communication -- Interpersonal communication -- Small group communication -- Mass media communication -- Digital

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /

YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television

The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

management techniques for the evolving age of digital media, and perspectives on reputation management in an

discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Dynamics of news reporting and writing : foundational skills for a digital age / Filak, Vincent F

Sex role in mass media.