To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

Mountain Valley Farm's brand development

The country of origin effect on Proudly South African FMCG products

Whose YouTube : a postmodern perspective & corporate power?

Kasi business uplifting ourselves

Survival of Protestantism in the corporate culture & commercialized world

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Digital design UX

New wave typography