Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Public ownership of icons : Nelson Mandela as a case study

Public relations 3A, 2013 : lecturer resource

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model