by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
by
Coombs, W. Timothy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html
Format:
Books
Publication Date
2007
Excerpt:
-- Nazi anti-tobacco campaign -- Mixing social and policy changes : direct-to-consumer advertising and big
by
Chung, Yongkuk.
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007013385.html
Format:
Books
Publication Date
2007
Excerpt:
Internet advertising.
by
Yoo, Chan Yun.
Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html
Format:
Books
Publication Date
2007
Excerpt:
Internet advertising -- Psychological aspects.
by
Arnett, Jeffrey Jensen.
Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html
Format:
Books
Publication Date
2007
Excerpt:
Internet and teenagers -- Encyclopedias.
by
Anderson, Chris, 1961-
Format:
Books
Publication Date
2007
Excerpt:
Internet.
by
Rosales, Rey G.
Format:
Books
Publication Date
2006
Excerpt:
-- Online news and games -- Managing interactive projects -- Internet security and ethical challenges
by
Lamb, Charles W.
Format:
Books
Publication Date
2006 2005
Excerpt:
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
by
Kent, Peter, 1957-
Format:
Books
Publication Date
2006
Excerpt:
Internet advertising.
by
Cohen, William A., 1937-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Format:
Books
Publication Date
2006
Excerpt:
your business with advertising and publicity -- 12. How to sell and build your own sales organization
by
Wiedermann, Julius.
Format:
Books
Publication Date
2006
Excerpt:
Internet advertising.
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and
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