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73. 
Cover image for Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
PR writing, starting with the roles and responsibilities of the PR writer, followed by writing
Available: Copies:
74. 
Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond
Available: Copies:
75. 
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public
Available: Copies:
76. 
Cover image for The public relations handbook
by 
Theaker, Alison, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
public relations / Philip Young -- pt. IV Shaping the future -- 21.Future challenges for PR / Alison
Available: Copies:
77. 
Cover image for Family problems : stress, risk, and resilience
by 
Arditti, Joyce A., editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
Escobar-Chew, & Michael Whitehead Michigan State University Chapter 21: Applying Harm Reduction Pr
Available: Copies:
78. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness
Available: Copies:
79. 
Cover image for Exploring public relations
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
technologies on PR as well as updated case studies and examples throughout the book to engage students of this
Available: Copies:
80. 
Cover image for Gender and public relations : critical perspectives on voice, image and identity
by 
Daymon, Christine, editor of compilation.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
disaggregated / Donnalyn Pompper -- 4.Gendered performance and identity work in PR consulting relationships: a
Available: Copies:
81. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
PR.
Available: Copies:
83. 
Cover image for Economic and management research.
Format: 
Books
Publication Date 
2013
Excerpt: 
Oxford ; Oxford Un. Pr., 2013
Available: Copies:
84. 
Cover image for The public relations strategic toolkit : an essential guide to successful public relations practice
by 
Theaker, Alison.
Format: 
Books
Publication Date 
2013
Excerpt: 
? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr
Available: Copies:
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