-- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating

. Services marketing -- 10. Marketing channels -- 11. Introduction to retailing -- 12. Pricing decisions

-making -- Understanding customers -- Service development and design -- The pricing of services -- The service delivery

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing

-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing

-- Competitive markets -- Market power -- Pricing in input markets -- Market failure.