1051 Results Found Subscribe to search results
000000000000IIE
Print
2. 
Cover image for Effective small business management : an entrepreneurial approach
by 
Scarborough, Norman M.
Format: 
Books
Publication Date 
2003
Excerpt: 
and credit strategies -- 11. Creative use of advertising and promotion -- 12. Global marketing
Available: Copies:
3. 
Cover image for Reaching audiences : a guide to media writing
by 
Yopp, Jan Johnson.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B
Available: Copies:
4. 
Cover image for 30s : all-American ads
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising copy -- United States -- 20th century -- Pictorial works.
Available: Copies:
5. 
Cover image for The essence of capitalism : the origins of our future
by 
McQueen, Humphrey, 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
Symbolism in advertising.
Available: Copies:
by 
Fortunati, Leopoldina.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising -- Fashion.
Available: Copies:
by 
EGO (Firm)
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- United States -- Case studies.
Available: Copies:
8. 
Cover image for United we brand : how to create a cohesive brand that's seen, heard, and remembered
by 
Moser, Mike, 1953-
Format: 
Books
Publication Date 
2003
Excerpt: 
-flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur
Available: Copies:
10. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet
Available: Copies:
11. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business
Available: Copies:
12. 
Cover image for $Ellebrity : my angling and tangling with famous people
by 
Lois, George.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising campaigns -- Anecdotes.
Available: Copies:
Limit Search Results
Access Level
Author
Subject
Item Available