Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?

Framed minds : a study of consumer agency in new media space

Radio as a branding tool : the illiterate consumer's perspective

Drivers of re-branding

A Moyo case study : identifying key activities which drive a positive brand image

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

Assessing the efficiency of Chase Software in the Johannesburg-based agency

The personal brand identity of women based on the perception of their clothing

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Tween time : a peak into the playground

Exploratory study into the impact of sensory branding for common household product categories

Future predictions of television advertising revenue generation