by
Earls, Mark.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html
Format:
Books
Publication Date
2002
Excerpt:
is What You Do ... -- 9. Advertising is Not Communication -- 10. The Shared Enterprise - Putting
by
Cross, Mary, 1934-
Format:
Books
Publication Date
2002
Excerpt:
Advertising -- Brand name products -- United States -- History -- 20th century.
by
Brown, John Seely.
Format:
Books
Publication Date
2002 2000
Excerpt:
Advertising, and California's "Virtual University," and from historical, social, and cultural research, the
by
Hollis, Richard.
Format:
Books
Publication Date
2002
Excerpt:
in brochures and magazines, advertising, corporate identity, television and electronic media, and the
by
Zimmerer, Thomas.
Format:
Books
Publication Date
2002
Excerpt:
. Advertising and Pricing for Profit. Managing Cash Flow. Creating a Successful Financial Plan -- Crafting a
by
Marien, Mary Warner.
Format:
Books
Publication Date
2002
Excerpt:
-- Surrealist Photography -- Experimental Photography and Advertising -- California Modern -- Social Science
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Format:
Books
Publication Date
2002
Excerpt:
strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan
by
Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format:
Books
Publication Date
2002
Excerpt:
, marketing and advertising industries to this text. unique collaboration of respected authors, both
by
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format:
Books
Publication Date
2002
Excerpt:
-- Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales
by
Johnson, Michael, 1964-
Format:
Books
Publication Date
2002
Excerpt:
sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with
by
Drew, Keith.
Format:
Books
Publication Date
2002
Excerpt:
Advertising -- Brand name products.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format:
Books
Publication Date
2002
Excerpt:
Advertising.
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