: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration

selection, research, book design and manufacture, advertising, marketing, publicity, promotion, and

Advertising -- Brand name products.

Internet advertising -- Case studies.

is What You Do ... -- 9. Advertising is Not Communication -- 10. The Shared Enterprise - Putting

Advertising -- Brand name products -- United States -- History -- 20th century.

Advertising, and California's "Virtual University," and from historical, social, and cultural research, the

Advertising.

comforts : Monster.com -- Causing a stir : PUSH Advertising Agency -- Playing for profits : Cognex

. Advertising and Pricing for Profit. Managing Cash Flow. Creating a Successful Financial Plan -- Crafting a

-- Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales