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1. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
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2. 
Cover image for The Anthropology of media : a reader
by 
Askew, Kelly Michelle.
Format: 
Books
Publication Date 
2002
Excerpt: 
television viewers in a north Indian city / Image-based culture: advertising and popular culture / The global
Available: Copies:
by 
Van Graan, Mike.
Format: 
Books
Publication Date 
2002
Excerpt: 
culture -- The international community, arts and culture -- Media, marketing, advertising and publicity
Available: Copies:
4. 
Cover image for Looking closer 4, Critical writings on graphic design
by 
Bierut, Michael.
Format: 
Books
Publication Date 
2002
Excerpt: 
advertising / Saving Jelly / Reading at the breakfast table / Manifestos : Me, the undersigned / An incomplete
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5. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
6. 
Cover image for Living in the Information Age : a new media reader
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration
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7. 
Cover image for The complete guide to self-publishing
by 
Ross, Tom, 1933-
Format: 
Books
Publication Date 
2002
Excerpt: 
selection, research, book design and manufacture, advertising, marketing, publicity, promotion, and
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by 
Sunday Times.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising -- Brand name products.
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9. 
Cover image for A good hard kick in the ass : basic training for entrepreneurs
by 
Adams, Rob, 1959-
Format: 
Books
Publication Date 
2002
Excerpt: 
-- from quality companies -- Advertising and marketing are not synonymous -- Nobody else can sell your
Available: Copies:
10. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer
Available: Copies:
11. 
Cover image for Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
by 
Lodish, Leonard M.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
viral marketing -- Entrepreneurial advertising decisions -- Hiring is a marketing problem -- Marketing
Available: Copies:
12. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising as Topic.
Available: Copies:
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