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Print
by 
Mersham, G. M. (Gary Malcolm), 1949-
Format: 
Books
Publication Date 
2001
Excerpt: 
action -- The fundamentals of advertising -- Communication media in Africa -- Introduction to the digital
Available: Copies:
915. 
Cover image for Graphic design history
by 
Heller, Steven.
Format: 
Books
Publication Date 
2001
Excerpt: 
: understanding deconstruction / The advertising of Magritte/the Magritte in advertising / Film posters by Moscow
Available: Copies:
916. 
Cover image for Branding @ the digital age
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2001
Excerpt: 
advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium.
Available: Copies:
917. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
Available: Copies:
by 
Rosen, Emanuel.
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
919. 
Cover image for Strategic marketing problems : cases and comments
by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Corporation: National Television Advertising Campaign / Roger A. Kerin -- Price Waterhouse / Roger A. Kerin
Available: Copies:
920. 
Cover image for Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
Available: Copies:
922. 
Cover image for A guide to finding quality information on the Internet : selection and evaluation strategies
by 
Cooke, Alison.
Format: 
Books
Publication Date 
2001
Excerpt: 
-text documents, and dealing with advertising, sponsorship and other commercial information." "This comprehensive
Available: Copies:
923. 
Cover image for Cutting edge commercials : how to create the world's best TV Ads for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising -- Handbooks, manuals, etc.
Available: Copies:
924. 
Cover image for Hospitality sales and promotion : strategies for success
by 
Taylor, Derek, 1932 August 5-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- 8. Direct mail -- 9. Advertising -- 10. In-house promotion -- 11. Public relations -- 12. Special
Available: Copies:
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