by
Mersham, G. M. (Gary Malcolm), 1949-
Format:
Books
Publication Date
2001
Excerpt:
action -- The fundamentals of advertising -- Communication media in Africa -- Introduction to the digital
by
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format:
Books
Publication Date
2001
Excerpt:
Positioning (Advertising)
by
Heller, Steven.
Format:
Books
Publication Date
2001
Excerpt:
: understanding deconstruction / The advertising of Magritte/the Magritte in advertising / Film posters by Moscow
by
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Format:
Books
Publication Date
2001
Excerpt:
advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium.
by
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:
Books
Publication Date
2001
Excerpt:
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
by
Rosen, Emanuel.
Format:
Books
Publication Date
2001 2000
Excerpt:
Word-of-mouth advertising.
by
Kerin, Roger A.
Format:
Books
Publication Date
2001
Excerpt:
Corporation: National Television Advertising Campaign / Roger A. Kerin -- Price Waterhouse / Roger A. Kerin
by
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format:
Books
Publication Date
2001
Excerpt:
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
by
Silverman, George, 1942-
Format:
Books
Publication Date
2001
Excerpt:
Word-of-mouth advertising.
by
Cooke, Alison.
Format:
Books
Publication Date
2001
Excerpt:
-text documents, and dealing with advertising, sponsorship and other commercial information." "This comprehensive
by
Aitchison, Jim.
Format:
Books
Publication Date
2001
Excerpt:
Advertising -- Handbooks, manuals, etc.
by
Taylor, Derek, 1932 August 5-
Format:
Books
Publication Date
2001
Excerpt:
-- 8. Direct mail -- 9. Advertising -- 10. In-house promotion -- 11. Public relations -- 12. Special
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