management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Word-of-mouth advertising.

Word-of-mouth advertising.

-text documents, and dealing with advertising, sponsorship and other commercial information." "This comprehensive

-- 8. Direct mail -- 9. Advertising -- 10. In-house promotion -- 11. Public relations -- 12. Special

Advertising -- Handbooks, manuals, etc.

-- Gender and the new hournalism : the Yellow book -- Marketing notoriety : advertising the Savoy -- pt. III

circle of new advertising designers -- Ringl + pit: the representation of women in German advertising

Study -- Age Levels -- Arkwright, Sutton: A Case Study -- Additional comparisons -- McLeary Advertising

viral marketing -- Entrepreneurial advertising decisions -- Hiring is a marketing problem -- Marketing

-- Advertising stratagems -- Television commercials -- Critique guide -- Expression -- Creative approaches

Advertising as Topic.