Word-of-mouth advertising.

-text documents, and dealing with advertising, sponsorship and other commercial information." "This comprehensive

-- 8. Direct mail -- 9. Advertising -- 10. In-house promotion -- 11. Public relations -- 12. Special

Advertising -- Handbooks, manuals, etc.

equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.

circle of new advertising designers -- Ringl + pit: the representation of women in German advertising

Study -- Age Levels -- Arkwright, Sutton: A Case Study -- Additional comparisons -- McLeary Advertising

viral marketing -- Entrepreneurial advertising decisions -- Hiring is a marketing problem -- Marketing

-- Advertising stratagems -- Television commercials -- Critique guide -- Expression -- Creative approaches

-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner

-- Advertising and Electronic Brochures -- Mass Market Applications -- Education -- Cognitive Versus Behavioral

Positioning (Advertising)