1049 Results Found
000000000000IIE
1.
by
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:
Books
Publication Date
2001
Excerpt:
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
by
Rosen, Emanuel.
Format:
Books
Publication Date
2001 2000
Excerpt:
Word-of-mouth advertising.
4.
by
Skinner, C. J.
Format:
Books
Publication Date
2001
Excerpt:
and research. Ch. 5. Public relations and marketing. Ch. 6. Public relations and advertising. Ch. 7
5.
by
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format:
Books
Publication Date
2001
Excerpt:
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
6.
by
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Format:
Books
Publication Date
2000
Excerpt:
spectrum -- 5. Brand architecture -- Part IV. Building brands: beyond advertising : 6. Adidas and Nike
7.
by
Goatly, Andrew, 1950-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/99016628-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html
Format:
Books
Publication Date
2000
Excerpt:
the text -- Introduction to Part Three. Chapter 7. Advertising and consumerism -- Chapter 8. Fiction
8.
by
Kuzwayo, Muzi.
Format:
Books
Publication Date
2000
Excerpt:
correct advertising.
by
Erasmus-Kritzinger, Lisel, 1967-
Format:
Books
Publication Date
2000
Excerpt:
communication and advertising -- 4. Presentation communication -- 5. Multicultural communication in the business
10.
by
Miller, Anistatia R., 1952-
Format:
Books
Publication Date
2000
Excerpt:
information on how the use of certain symbols will influence public response to advertising campaigns, annual
11.
by
Bickerton, Pauline.
Format:
Books
Publication Date
2000
Excerpt:
Internet advertising.
12.
by
Trout, Jack.
Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html
Format:
Books
Publication Date
2000
Excerpt:
Advertising -- Brand name products.
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