Leveraging customer service to build brand equity

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

Social media and best practice : the consumer-brand relationship

A study of brand memorability and engagement at the South African music festival Oppikoppi

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

What is the South African 'hipster' tribe really?

Brand building in the poultry industry alchemy research project

Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industry

True food : an exploratory study of organic consumers in Cape Town

What are the drivers behind the growing popularity of farmers' markets in the Western Cape?