discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Dynamics of news reporting and writing : foundational skills for a digital age / Filak, Vincent F

Sex role in mass media.

Social media : a critical introduction / Fuchs, Christian, 1976- author.

Understanding digital societies / Perriam, Jessamy, editor.

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

communications and influence -- Planning for digital, social media and mobile marketing -- Supporting the

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Digital media.

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion