The importance of internal communication within organisations towards building brand identity

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand