Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

David and Goliath : a study of the South African domestic airline business from a brand health perspective

A study on the experiential exploration of the Birds Café brand

Wear your brand : a study on co-branding and brand associations in the fashion industry

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy