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1. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and
Available: Copies:
2. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
3. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
4. 
Cover image for Heads in beds : hospitality and tourism marketing
Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
brochures and collateral materials, promotions and public relations, Internet marketing, and several key
Available: Copies:
5. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: 
Books
Publication Date 
2005
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
Available: Copies:
6. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising media planning.
Available: Copies:
7. 
Cover image for Advertising, promotion, and new media
Advertising, promotion, and new media
Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Internet advertising.
Available: Copies:
8. 
Cover image for Design your own : e-shop : creating and promoting successful small business sites
Design your own : e-shop : creating and promoting successful small business sites
Design your own : e-shop : creating and promoting successful small business sites
by 
Holzschlag, Molly E.
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet advertising.
Available: Copies:
9. 
Cover image for Managing e-commerce
Managing e-commerce
by 
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet advertising.
Available: Copies:
10. 
Cover image for Public relations : contemporary issues and techniques
Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Public relations in developing countries -- Video, DVD, CD-ROM and the Internet -- Seminars, conferences
Available: Copies:
11. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
12. 
Cover image for Electronic commerce 2004 : a managerial perspective
Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
-marketplaces : structure, mechanisms, economics, and impacts -- -- pt. 2. Internet consumer retailing -- 3. Retailing in
Available: Copies:
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Belch, George E. (George Edward), 1951-
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