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Print
by 
Grandstaff, Dan.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Managing your fear -- Keeping your presentations working for you -- Getting publicity for your
Available: Copies:
435. 
Cover image for The end of advertising as we know it
by 
Zyman, Sergio.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity
Available: Copies:
436. 
Cover image for Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
management as well as detailed discussions about consumer behavior, sport publicity and public relations
Available: Copies:
438. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Publicité.
Available: Copies:
439. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Publicité
Available: Copies:
440. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top
Available: Copies:
441. 
Cover image for The complete guide to self-publishing
by 
Ross, Tom, 1933-
Format: 
Books
Publication Date 
2002
Excerpt: 
selection, research, book design and manufacture, advertising, marketing, publicity, promotion, and
Available: Copies:
442. 
Cover image for The new handmade graphics : beyond digital design
by 
Odling-Smee, Anne.
Format: 
Books
Publication Date 
2002
Excerpt: 
-budget -- Personal work -- Self-initiated -- Self-publicity -- Portfolio section -- Endmatter.
Available: Copies:
444. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity
Available: Copies:
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