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1. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
Available: Copies:
2. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
3. 
Cover image for Mind maps for business : revolutionise your business thinking and practice
by 
Buzan, Tony.
Format: 
Books
Publication Date 
2010
Excerpt: 
presentations -- Mind mapping for effective project management -- Leadership with mind maps -- Mind mapping for
Available: Copies:
4. 
Cover image for Relationship selling
by 
Johnston, Mark W.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales management.
Available: Copies:
5. 
Cover image for Principles of quantitative development
by 
Thulasidas, Manoj.
Format: 
Books
Publication Date 
2010
Excerpt: 
Risk management.
Available: Copies:
6. 
Cover image for Marketing management : a customer-oriented approach
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a customer-oriented approach / Clow, Kenneth E.
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion -- South Africa.
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8. 
Cover image for Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion.
Available: Copies:
11. 
Cover image for International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
and Sales Management --- 18. Pricing for International Markets ---- Part Five: Implementing Global
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12. 
Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Format: 
Books
Publication Date 
2009
Excerpt: 
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye
Available: Copies:
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