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Print
by 
Gordon, David, 1935-
Format: 
Books
Publication Date 
1999
Excerpt: 
. Infotainment Programming -- Ch. 13. Ethics and Advertising -- Ch. 14. Conflicts of Interest -- Ch. 15. More
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2. 
Cover image for Creative company : how St. Luke's became "the ad agency to end all ad agencies"
by 
Law, Andy, 1956-
Format: 
Books
Publication Date 
1999
Excerpt: 
Advertising agencies -- Case studies.
Available: Copies:
3. 
Cover image for Black + white and two-color design : working with black-and-white and two-color design
by 
Sawahata, Lesa.
Format: 
Books
Publication Date 
1999
Excerpt: 
Color in advertising.
Available: Copies:
4. 
Cover image for Inner harbor
by 
Roberts, Nora.
Format: 
Books
Publication Date 
1999
Excerpt: 
In this final book of the trilogy, Phillip Quinn is juggling his high-powered advertising job with
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5. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
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by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The
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7. 
Cover image for Streetwise business letters : 2,500 professionally written letters that will bring success to your business
by 
Woods, John A.
Format: 
Books
Publication Date 
1999
Excerpt: 
new customer -- Marketing -- Advertising -- Agency hiring -- Agency rejected -- Agency review
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8. 
Cover image for Design literacy (continued) : understanding graphic design
by 
Heller, Steven.
Format: 
Books
Publication Date 
1999
Excerpt: 
/ Nineteenth Amendment Postage Stamp / 41 Shots, 10 Cents / Media -- Das Plakat -- Advertising Arts -- Picture
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9. 
Cover image for Psychology : fields of application
by 
Stec, Astrid M.
Format: 
Books
Publication Date 
1999
Excerpt: 
.e., advertising, sports, law, education, health, etc.) Each chapter is written by an expert in that area of
Available: Copies:
10. 
Cover image for Typography : the best work from the web
by 
Carlson, Jeff.
Format: 
Books
Publication Date 
1999
Excerpt: 
Advertising layout and typography.
Available: Copies:
11. 
Cover image for Nike culture : the sign of the swoosh
by 
Goldman, Robert, 1949-
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Advertising -- Social aspects -- United States -- Case studies.
Available: Copies:
12. 
Cover image for Typography : when, who, how = Typographie : wann, wer, wie = Typographie : quand, qui, comment
by 
Friedl, Friedrich.
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising layout and typography.
Available: Copies:
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