by
Stec, Astrid M.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-d.html
Format:
Books
Publication Date
1999
Excerpt:
.e., advertising, sports, law, education, health, etc.) Each chapter is written by an expert in that area of
by
Branston, Gill.
Format:
Books
Publication Date
1999
Excerpt:
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling
by
Gordon, David, 1935-
Format:
Books
Publication Date
1999
Excerpt:
. Infotainment Programming -- Ch. 13. Ethics and Advertising -- Ch. 14. Conflicts of Interest -- Ch. 15. More
by
Law, Andy, 1956-
Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html
Format:
Books
Publication Date
1999
Excerpt:
Advertising agencies -- Case studies.
by
Roberts, Nora.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1207/99611219-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1412/99611219-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1101/99611219-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1412/99611219-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1101/99611219-d.html
Format:
Books
Publication Date
1999
Excerpt:
In this final book of the trilogy, Phillip Quinn is juggling his high-powered advertising job with
by
Myers, Greg, 1954-
Format:
Books
Publication Date
1999
Excerpt:
Advertising.
by
Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format:
Books
Publication Date
1999
Excerpt:
advertising - and the rest is history. Why has this approach become a marketing legend? Because there are more
by
Heller, Steven.
Format:
Books
Publication Date
1999
Excerpt:
/ Nineteenth Amendment Postage Stamp / 41 Shots, 10 Cents / Media -- Das Plakat -- Advertising Arts -- Picture
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
: special issues for the small business -- The global advertising and promotion effort -- Personal selling
by
Carlson, Jeff.
Format:
Books
Publication Date
1999
Excerpt:
Advertising layout and typography.
by
Davis, Bernard.
Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html
Format:
Books
Publication Date
1998
Excerpt:
food and beverage operations -- 4. The marketing of food and beverages -- 5. Advertising, public
by
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format:
Books
Publication Date
1998
Excerpt:
-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and
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