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Print
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The
Available: Copies:
962. 
Cover image for Streetwise business letters : 2,500 professionally written letters that will bring success to your business
by 
Woods, John A.
Format: 
Books
Publication Date 
1999
Excerpt: 
new customer -- Marketing -- Advertising -- Agency hiring -- Agency rejected -- Agency review
Available: Copies:
963. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling
Available: Copies:
964. 
Cover image for Controversies in media ethics
by 
Gordon, David, 1935-
Format: 
Books
Publication Date 
1999
Excerpt: 
. Infotainment Programming -- Ch. 13. Ethics and Advertising -- Ch. 14. Conflicts of Interest -- Ch. 15. More
Available: Copies:
965. 
Cover image for Creative company : how St. Luke's became "the ad agency to end all ad agencies"
by 
Law, Andy, 1956-
Format: 
Books
Publication Date 
1999
Excerpt: 
Advertising agencies -- Case studies.
Available: Copies:
966. 
Cover image for Black + white and two-color design : working with black-and-white and two-color design
by 
Sawahata, Lesa.
Format: 
Books
Publication Date 
1999
Excerpt: 
Color in advertising.
Available: Copies:
967. 
Cover image for Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
Advertising.
Available: Copies:
969. 
Cover image for Design literacy (continued) : understanding graphic design
by 
Heller, Steven.
Format: 
Books
Publication Date 
1999
Excerpt: 
/ Nineteenth Amendment Postage Stamp / 41 Shots, 10 Cents / Media -- Das Plakat -- Advertising Arts -- Picture
Available: Copies:
970. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
: special issues for the small business -- The global advertising and promotion effort -- Personal selling
Available: Copies:
971. 
Cover image for Psychology : fields of application
by 
Stec, Astrid M.
Format: 
Books
Publication Date 
1999
Excerpt: 
.e., advertising, sports, law, education, health, etc.) Each chapter is written by an expert in that area of
Available: Copies:
972. 
Cover image for Typography : the best work from the web
by 
Carlson, Jeff.
Format: 
Books
Publication Date 
1999
Excerpt: 
Advertising layout and typography.
Available: Copies:
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