1051 Results Found
000000000000IIE
985.
by
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format:
Books
Publication Date
1998
Excerpt:
Advertising. 9. Revitalizing Old Products. 10. Maintaining Market Leadership. 11. Making Advertising News When
by
Goldman, Robert, 1949-
ebrary http://site.ebrary.com/id/10369665
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Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html
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Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html
Format:
Electronic Resources
Publication Date
1998
Excerpt:
Advertising -- Social aspects -- United States -- Case studies.
987.
by
Wolff, Laetitia.
Format:
Electronic Resources
Publication Date
1998
Excerpt:
Advertising.
by
Peter, J. Paul.
Format:
Books
Publication Date
1997
Excerpt:
. Product strategy -- 7. New product planning and development -- 8. Promotion strategy : advertising and
989.
by
Bull, Lew.
Format:
Books
Publication Date
1997
Excerpt:
. Business reports. Advertisements (adverising for staff, advertising for premises, advertising the sale of
by
Statt, David A., 1942-
Format:
Books
Publication Date
1997
Excerpt:
Advertising -- Psychological aspects.
991.
by
Heller, Steven.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1401/96079696-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1401/96079696-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1401/96079696-d.html
Format:
Books
Publication Date
1997
Excerpt:
prime time / Jennifer Kabat -- The mythology of advertising / Randall Rothenberg -- A decadent image of
992.
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Format:
Books
Publication Date
1997
Excerpt:
and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16
by
Beauchamp, Tom L.
Format:
Books
Publication Date
1997
Excerpt:
discrimination; sexual harassment; deception in advertising; ethical issues in international business; and social
by
Riddle, Carolyn.
Format:
Video cassette
Publication Date
1997
Excerpt:
Advertising.
995.
by
Hall, Stuart, 1932-2014.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html
Format:
Books
Publication Date
1997
Excerpt:
construction of masculine identities in discourses of consumer culture and advertising; the gendering of
996.
by
Book, Albert C.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html
Format:
Books
Publication Date
1997
Excerpt:
Advertising layout and typography.
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