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985. 
Cover image for Food and beverage management
by 
Davis, Bernard.
Format: 
Books
Publication Date 
1998
Excerpt: 
food and beverage operations -- 4. The marketing of food and beverages -- 5. Advertising, public
Available: Copies:
986. 
Cover image for Management information systems : the manager's view
by 
Schultheis, Robert A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and
Available: Copies:
987. 
Cover image for Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising -- South Africa.
Available: Copies:
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Product strategy -- 7. New product planning and development -- 8. Promotion strategy : advertising and
Available: Copies:
by 
Bull, Lew.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Business reports. Advertisements (adverising for staff, advertising for premises, advertising the sale of
Available: Copies:
990. 
Cover image for Fundamentals of copy & layout
by 
Book, Albert C.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising layout and typography.
Available: Copies:
991. 
Cover image for Design culture : an anthology of writing from the AIGA journal of graphic design
by 
Heller, Steven.
Format: 
Books
Publication Date 
1997
Excerpt: 
prime time / Jennifer Kabat -- The mythology of advertising / Randall Rothenberg -- A decadent image of
Available: Copies:
by 
Riddle, Carolyn.
Format: 
Video cassette
Publication Date 
1997
Excerpt: 
Advertising.
Available: Copies:
by 
Statt, David A., 1942-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
994. 
Cover image for Representation : cultural representations and signifying practices
by 
Hall, Stuart, 1932-2014.
Format: 
Books
Publication Date 
1997
Excerpt: 
construction of masculine identities in discourses of consumer culture and advertising; the gendering of
Available: Copies:
995. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
Selling/Service. Ch. 13. Promotion/Events. Ch. 14. Advertising Message. Ch. 15. Advertising Media. Ch. 16
Available: Copies:
996. 
Cover image for Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising copy -- Handbooks, manuals, etc.
Available: Copies:
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