1051 Results Found
000000000000IIE
997.
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Format:
Books
Publication Date
1997
Excerpt:
and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16
by
Beauchamp, Tom L.
Format:
Books
Publication Date
1997
Excerpt:
discrimination; sexual harassment; deception in advertising; ethical issues in international business; and social
999.
by
Lovelock, Christopher H.
Format:
Books
Publication Date
1996
Excerpt:
Maddox, Mitch Wagner and Clinton Wilder -- Advertising Strategies for Service Firms / Donna Legg and
by
Gross, Daniel, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/96034245.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/96034245.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/96034245.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/96034245.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/96034245.html
Format:
Books
Publication Date
1996
Excerpt:
: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald
1001.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
1002.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format:
Books
Publication Date
1996
Excerpt:
Advertising -- Cross-cultural studies.
1003.
by
Cateora, Philip R.
Format:
Books
Publication Date
1996
Excerpt:
-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel
1004.
Format:
Books
Publication Date
1996
Excerpt:
questions about every discipline connected with writing - editing, public relations, advertising
1005.
by
Buttle, Francis.
Format:
Books
Publication Date
1996
Excerpt:
/ David Gilbert -- 11. Hospitality / Suzanne C. Gilpin -- 12. The advertising agency - client relationship
1006.
by
Kaynak, Erdener.
Format:
Books
Publication Date
1996
Excerpt:
America / Surjit S. Chhabra -- Advertising to the Masses Without Mass Media: The Case of Wokabaut
1007.
by
Burke, Timothy, 1964-
Format:
Books
Publication Date
1996
Excerpt:
. The New Mission: Advertising and Market Research in Zimbabwe, 1945-1979 -- 6. Bodies and Things
1008.
by
Garvey, Ellen Gruber.
Format:
Books
Publication Date
1996
Excerpt:
Advertising, Magazine -- United States -- History.
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