The sensational senses exploring how café interior design influences sensory experience

What is on the bottle : a study into key visual elements of South African wine label design and packaging

A healthy brand audit

The use of gamification as a marketing communication tool to engage with South African millenials

I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood films

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Assessment of SA rugby brands and followers in non-traditional rugby communities

The social depth of online gaming : why 1P turned into co-op, and co-op into MMO

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg