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Print
by 
Ungerer, Marius.
Format: 
Books
Publication Date 
2011
Excerpt: 
The philosophy of strategy -- Thinking about the future -- Developing strategic options and choices
Available: Copies:
674. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Management -- 5. Marketing Strategy -- 6. Market Segmentation and Positioning -- 7. International Market
Available: Copies:
675. 
Cover image for The elements of user experience : user-centered design for the Web and beyond
by 
Garrett, Jesse James, author, illustrator.
Format: 
Regular print
Publication Date 
2011
Excerpt: 
User experience and why it matters -- Meet the elements -- The strategy plane: product objectives
Available: Copies:
676. 
Cover image for Business model generation : a handbook for visionaries, game changers, and challengers
by 
Osterwalder, Alexander.
Format: 
Electronic Resources
Publication Date 
2010
Excerpt: 
-- Prototyping -- Storytelling -- Scenarios -- Strategy -- Business Model Environment -- Evaluating Business
Available: Copies:
677. 
Cover image for Introduction to retailing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Selling the right service -- Part 3. Implementation of the retail strategy. Promoting retail sales
Available: Copies:
678. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies
Available: Copies:
by 
Goldman, Geoff.
Format: 
Books
Publication Date 
2010
Excerpt: 
partners? -- A strategy for customer experience from the inside out -- Scenarios: it's not about predicting
Available: Copies:
680. 
Cover image for Marketing 3.0 : From Products to Customers to the Human Spirit.
681. 
Cover image for The economics of money, banking and financial markets
by 
Mishkin, Frederic S.
Format: 
Books
Publication Date 
2010
Excerpt: 
policy : Strategy, and Tactics -- International Finance and Monetary Policy. The Foreign Exchange Market
Available: Copies:
682. 
Cover image for Designing your first research proposal : a manual for researchers in education and the social sciences
by 
Vithal, Renuka.
Format: 
Books
Publication Date 
2010
Excerpt: 
collection plan ; Planning a data analysis strategy ; Anticipating the report outline; Enhancing validity and
Available: Copies:
683. 
Cover image for Strategic management : awareness & change
by 
Thompson, John L.
Format: 
Books
Publication Date 
2010
Excerpt: 
evaluation and strategy selection -- Strategic growth -- International strategy -- Failure, consolidation and
Available: Copies:
by 
Ehlers, Tienie.
Format: 
Books
Publication Date 
2010
Excerpt: 
management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy
Available: Copies:
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