. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V

and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

-- Designing a customer-driven marketing strategy and integrated marketing mix -- Extending marketing.

strategy -- Managing multiple business models -- Business model design process.

products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy

an important element of development strategy. Examines the reasons why different stakeholders should

strategies for achieving competitive advantage -- Cost leadership -- Differentiation -- Focus -- The strategy

application of e-business technologies -- The strategy of e-business -- Digital marketing -- Product and

-- Streamlining processes -- Curbing complexity-causing behaviors -- Strategy for simplicity -- Simplicity starts

of influence and persuasion on strategy and tactics -- Epilogue: Drucker's legacy -- Notes -- About

with strategy -- Making decisions in real time: how to react to new information without falling victim