communications -- Managing demand and capacity -- Building customer relationship and loyalty -- Service recovery.

innovation -- Management and transformation -- Transforming marketing into community building -- Transforming

memory -- The structure of the brain -- Neurons: the building blocks of the brain -- Learning and emotion

-- Decorating for dining -- Setting the table -- Building your bar -- Bedroom basics -- Styling your bedroom

the broken blocks -- Managing the data -- Building your own weather tracker application.

Managers? -- Scanning the Remote Environment -- Theory Building with Value Drivers -- Summary -- Appendix

? -- Brand equity in question -- Strategic implications of branding -- Brand and business building -- From

, and people in action -- Emotional intelligence -- Motivation -- Team building -- Conflict management

-complex animation tasks -- Building buttons for interactivity -- Basic interactivity -- Using non-Flash graphics

, and building on its origins, while formulating new directions within whichpractitioners can work

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

studies -- 8. From conceptual mass to a real building -- 9. Working with design options -- 10. Creating