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1069. 
Cover image for Focus groups : a practical guide for applied research
by 
Krueger, Richard A.
Format: 
Books
Publication Date 
2009
Excerpt: 
listening." "Focus Groups: A Practical Guide for Applied Research, Fourth Edition, is ideal for Program
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1070. 
Cover image for Strategic advertising management
by 
Percy, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
"In this latest edition the topic of promotion has been woven throughout the text. A new chapter on
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1071. 
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2009
Excerpt: 
"This edition focuses more on e-marketing strategy and features seven new chapter-opening vignettes
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1072. 
Cover image for Principles and practice of sport management
by 
Masteralexis, Lisa Pike.
Format: 
Books
Publication Date 
2009
Excerpt: 
"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a
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1073. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2009
Excerpt: 
third edition includes expanded discussions of ethics, diversity, and technology integrated throughout
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1074. 
Cover image for A cognitive psychology of mass communication
by 
Harris, Richard Jackson.
Format: 
Books
Publication Date 
2009
Excerpt: 
fully updated edition offers: highly accessible and engaging writing contemporary references to all
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by 
Borgnakke, C. (Claus)
Format: 
Books
Publication Date 
2009
Excerpt: 
-based learning resources, this edition presents a rigorous treatment of classical thermodynamics while retaining
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1076. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
media since the publication of the bestselling and influential first edition. Author Adam Morgan - who
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by 
Storey, John, 1950-
Format: 
Books
Publication Date 
2009
Excerpt: 
This is a companion volume to the fifth edition of 'Cultural Theory and Popular Culture: An
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by 
Applegate, Lynda M.
Format: 
Books
Publication Date 
2009
Excerpt: 
technology management. This new edition examines how information technology (IT) enables organizations to
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1079. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use
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1080. 
Cover image for Investigating the social world : the process and practice of research
by 
Schutt, Russell K.
Format: 
Books
Publication Date 
2009
Excerpt: 
World, Sixth Edition helps readers understand research methods as an integrated whole; appreciate the
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