planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

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Digital PR / Whatmough, Danny, author.

consumer behavior and features coverage of social media, digital consumption and up to date marketing

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Digital media -- Problems, exercises, etc.

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

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marketing -- Social media marketing as a cornerstone of strategy -- Experiencing the digital customer

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The craft of criticism : critical media studies in practice / Kackman, Michael, editor.