Fashion statements : on style, appearance, and reality

An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa

10 x SA Fashion Week : voices & images from ten years of South African Fashion Week

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Are international fashion retailers taking aim at Mr Price based brand equity?

Fashion branding and social media : the impact of social media on branding in the fashion industry