analysis : a process overview -- Becoming lean -- Vsa in action -- Managing channel loyalty : a necessary

loyalty -- Do you know how much your customers are really worth to you? / Uta Werner -- Questions about

, frequency, monetary analysis -- 6. Communicating with customers -- 7. Customer retention and loyalty -- 8

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

records their shared grit and humour sparks a mutual admiration which quickly transforms into firm loyalty.

; and loyalty marketing."--Jacket.

; Keeping the faith: making loyalty programmes work ; Future of loyalty programmes: trends with the most

Customer focus and managing customer loyalty -- Marketing performance and marketing profitability

insurgents. A work so lacking in loyalty to either liberal or neo-conservative icons will inevitably draw

celebrate it, as if loyalty and faith were never misused. David Berreby describes a third alternative: how