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13. 
Cover image for The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales promotion.
Available: Copies:
14. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion
Available: Copies:
16. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
Available: Copies:
17. 
Cover image for AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
-term profitability : advertising versus sales promotion / Alex Biel -- How advertising works in the total
Available: Copies:
18. 
Cover image for AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
2003
Excerpt: 
-term profitability : advertising versus sales promotion / Alex Biel -- How advertising works in the total
Available: Copies:
19. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
Available: Copies:
by 
Gelder, Darren.
Format: 
Books
Publication Date 
2003
Excerpt: 
Sales promotion -- Problems, exercises, etc.
Available: Copies:
21. 
Cover image for Pitch perfect : feel the impact of a winning sales approach
by 
Leach, John, 1965-
Format: 
Books
Publication Date 
2003
Excerpt: 
Sales promotion.
Available: Copies:
22. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
and the travel trade; communications; advertising; sales promotion and merchandising; sales management
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan
Available: Copies:
24. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
Sales promotion.
Available: Copies:
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