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1093. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
media since the publication of the bestselling and influential first edition. Author Adam Morgan - who
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1094. 
Cover image for Corporate information strategy and management : text and cases
by 
Applegate, Lynda M.
Format: 
Books
Publication Date 
2009
Excerpt: 
technology management. This new edition examines how information technology (IT) enables organizations to
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1096. 
Cover image for Business ethics and values : individual, corporate and international perspectives
by 
Fisher, C. M. (Colin M.)
Format: 
Books
Publication Date 
2009
Excerpt: 
Blending academic theory with real-world cases, the third edition of this book provides a self
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by 
Berk, Laura E.
Format: 
Regular print
Publication Date 
2009
Excerpt: 
The new edition of this topical approach to child development continues its tradition of being the
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by 
Dulaney, Emmett A.
Format: 
Electronic Resources
Publication Date 
2009
Excerpt: 
any learning tool, including the CompTIA A+ Complete Study Guide, 2nd Edition. The CompTIA A+
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1099. 
Cover image for Cultural theory and popular culture : an introduction
by 
Storey, John, 1950-
Format: 
Books
Publication Date 
2009
Excerpt: 
popular culture, this new edition remains a key introduction to the area." "The new edition remains
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by 
Underhill, Paco.
Format: 
Books
Publication Date 
2009
Excerpt: 
Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever
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1101. 
Cover image for Predictably irrational : the hidden forces that shape our decisions
by 
Ariely, Dan.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
added for the revised and expanded edition : reflections and anecdotes about some of the chapters
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1102. 
Cover image for Check-in check-out : managing hotel operations
by 
Vallen, Gary K.
Format: 
Books
Publication Date 
2009
Excerpt: 
, billing, departure, etc.) this edition provides a broad view of lodging management and covers unique
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by 
Robuchon, Joël, 1945-
Format: 
Books
Publication Date 
2009
Excerpt: 
ingredient-identification photographs give this edition a fresh, elegant look. And...Larousse features more
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1104. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2009
Excerpt: 
cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important
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