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26. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and
Available: Copies:
27. 
Cover image for A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
A framework for marketing management / Kotler, Philip.
Available: Copies:
28. 
Cover image for E-commerce management : text and cases
E-commerce management : text and cases
by 
Krishnamurthy, Sandeep, 1967-
Format: 
Books
Publication Date 
2003
Excerpt: 
E-commerce management : text and cases / Krishnamurthy, Sandeep, 1967-
Available: Copies:
29. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
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30. 
Cover image for Principles of managerial finance
Principles of managerial finance
by 
Gitman, Lawrence J.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Business enterprises -- Finance.
Available: Copies:
32. 
Cover image for Business and administrative communication
Business and administrative communication
by 
Locker, Kitty O.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2002103614-t.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Business and administrative communication / Locker, Kitty O.
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33. 
Cover image for Financial accounting
Financial accounting
by 
Williams, Jan R.
Format: 
Books
Publication Date 
2003
Excerpt: 
Statement Analysis Comprehensive Problem 3 Tootsie Roll Industries, Inc. -- Chapter 15 Global Business and
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34. 
Cover image for Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic management : formulation, implementation, and control / Pearce, John A.
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36. 
Cover image for Effective small business management : an entrepreneurial approach
Effective small business management : an entrepreneurial approach
by 
Scarborough, Norman M.
Format: 
Books
Publication Date 
2003
Excerpt: 
Effective small business management : an entrepreneurial approach / Scarborough, Norman M.
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