Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promises

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

Age of attraction : the discourse surrounding paedophilia in the Internet age

Heterotopic spaces in Johannesburg : a spatial exploration of the city and consumerism

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

Short left : should your brand go on a taxi ride?

An autoethnographic perspective of online identities on Facebook