-- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony

The World of Retailing -- Retailing Strategy -- Merchandise Management -- Store Management -- Cases.

tourism products -- Provision strategies -- Sports tourism as a diversification strategy in Malta -- Urban

international monetary system -- Competing in a global market -- The strategy of international business

impacts of climate change -- Why should we be concerned? -- Weighing the uncertainty -- A strategy for

Performance Management -- 39. 360-degree Feedback -- 40. Learning and Development Strategy -- 41. The Process

-- Strategic fit : pulling opportunities from strategy -- Short-term profitability : analyzing near

's organization / Peter F. Drucker -- How competitive forces shape strategy / Michael E. Porter -- Power failure

leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the

. Personal branding guerrilla style : shape up your brand with attitude ; Your guerrilla job-hunting strategy

Cultural Branding -- 5. The Strategy Discourse and Marketing Studies -- 6. Research, Theory and Resistance

Virksomhedens strategi.