contribution to the study of argumentation and will be of particular value to professionals and graduate

Service marketing : understanding the basics -- Value : from customer service to satisfaction and

Interpersonal Skills -- Controlling -- Foundations of Control -- Operations and Value Chain Management.

-- Present value of $1 -- Present value of $1 received annually for n years -- Table of areas under the

. Functionality of value-added network service providers and their liability -- 10. Telecommunications legislation

-- Value Analysis -- Multiple Objectives -- Conflicts -- Multiple Criteria Analysis -- Budget Optimization

Best Practices -- The Value of Software -- Symptoms and Root Causes of Software Development Problems

Revolution in Mental Health Care -- 5. The Heart of the Matter -- 6. Medical Care: Of What Value? -- 7. You

The object -- Value -- Symbolic exchange -- Seduction -- The obscene -- The transparency of evil

on a successful brand -- 12. Critical success factors in brand damage -- 13. The value of a brand for

Managing Value Networks and Marketing Channels -- 15. Managing Retailing, Wholesaling, and Market Logistics

value in the right perspective -- The death and rebirth of organizational development -- The boardroom