cyberspace odyssey -- Brave new Web : a flood of questions -- Appendix : toward a new national strategy on

Administration and Group Policy Strategy -- 5. Designing a Network Access Strategy -- 6. Design a Branch Office

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

analysing product costs (planning) -- Managing activities (strategy and planning) -- Short-term decisions

-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

tomorrow -- DMR: Keys to helping strategy meet implementation -- Flight of the Fish Eagle -- I

: one strategy, four tactics -- Tactic one: bring the outside in -- Tactic two: behave with urgency

strategy for supporting new product development / Alison Rieple, Adrian Habererg, and Jonathan Gander

-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy

decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy