Search Results for Consumer behaviour

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310 Results Found

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1153.

Mobile influence : the new power of the consumer

Martin, Chuck, 1949- author.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

Available: Copies:

1154.

Consumer behavior

Hoyer, Wayne D. author.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior / Hoyer, Wayne D. author.

Available: Copies:

1155.

Marketing essentials

Dibb, Sally, 1963-

Format:

Books

Publication Date

2013

Excerpt:

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting

Available: Copies:

1156.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Available: Copies:

1157.

The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

marketing -- Understanding customers. Consumer buying behaviour ; Organizational buying behaviour ; Market

Available: Copies:

1158.

International consumer behavior in the 21st century : impact on marketing strategy development

Samli, A. Coskun.

Format:

Books

Publication Date

2013

Excerpt:

International consumer behavior in the 21st century : impact on marketing strategy development /

Available: Copies:

1159.

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

1160.

Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

1161.

Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

1162.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

1163.

Unconscious branding : how neuroscience can empower (and inspire) marketing

Van Praet, Douglas.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

1164.

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

Kennedy, Dan S., 1954-

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

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