Media now : understanding media, culture, and technology / Straubhaar, Joseph D., author.

Information systems today : managing in the digital world. Valacich, Joseph S., 1959- author.

Interactive narratives and transmedia storytelling : creating immersive stories across new media

Digital media -- South Africa.

. Branding decisions -- 16. Digital media marketing -- 17. Integrated marketing communication -- 18. Business

Social media : a critical introduction / Fuchs, Christian, 1976- author.

media: news media tactics: Strategy for earned media; Media use and credibility; Newspaper; News blog

relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and

guidebooks to every destination, an award-winning website, mobile and digital travel products, and a

; Public communication ; Mass media ; Digital media and the online world.

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

Handbook of research on citizen engagement and public participation in the era of new media / Adria