: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People

Information systems today : managing in the digital world. Valacich, Joseph S., 1959- author.

Critical media literacy and fake news in post-truth America / Goering, Christian Z., editor.

Disruptions: studies in digital journalism

Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck

Media now : understanding media, culture, and technology / Straubhaar, Joseph D., author.

. Branding decisions -- 16. Digital media marketing -- 17. Integrated marketing communication -- 18. Business

Interactive narratives and transmedia storytelling : creating immersive stories across new media

Digital media -- South Africa.

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

guidebooks to every destination, an award-winning website, mobile and digital travel products, and a

; Public communication ; Mass media ; Digital media and the online world.