; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government

-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read

media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing

Cambridge Univ. Pr.,

Oxford Univ Pr

marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools

different public relations : Canadian PR in the North American context / Public relations industry in Mexico

channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a

Cambridge Univ Pr

CRC Pr I Llc

lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The

So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients